Banco Bilbao Vizcaya Argentaria (BBVA) is a Spanish multinational financial services company and one of the largest banks in the world. d41f
Quick facts
- Full name: Banco Bilbao Vizcaya Argentaria, S.A.
- Founded: 28 May 1857 in Bilbao, as Banco de Bilbao
- HQ: Registered in Bilbao, with operational headquarters at “Ciudad BBVA” in Madrid
- Size: Spain’s 2nd-largest bank after Banco Santander
- Scale as of Dec 31, 2024:
- Assets: ~€772 billion
- Offices: 5,949
- Employees: 125,916
- Customers: 77.2 million
- Presence: 25+ countries d41f4b74
Where BBVA operates
Main markets: Spain, Portugal, Mexico, South America, Turkey, Italy, Romania and Germany.
- Mexico is its largest market — the Mexican bank contributes about half of BBVA’s earnings on a normalized basis
- Turkey accounts for ∼15%
- Spain is ~one-fourth of profits d41f7c21
What it does
BBVA offers retail, wholesale, investment and transaction banking, plus insurance, asset management, capital markets, and digital banking. It serves individuals, SMEs, and large companies. 1c218dc7
Stock & structure
- Listed on: Madrid Stock Exchange, NYSE, Mexican Stock Exchange
- Ticker: BBVA
- Indexes: IBEX 35 and Dow Jones EURO STOXX 50
- CEO: Onur Genc; Group Executive Chairman: Carlos Torres Vila
- Digital push: Started digital transformation in 2007. By 2015 it had 14.8 million digital clients, with 19% YoY growth in new customers d41f7c211c212257
Strategy
BBVA’s purpose is “to bring the age of opportunities to everyone.” Its 2025-2029 strategic pillars are:
- Differentiation — improve clients’ financial health and support the sustainable transition
- Superior performance — operational excellence and reaching more clients
- Accelerator — best teams, data and technology 8dc7
Values: “The customer comes first”, “We think big”, “We are one team” 8dc7
A bit of history
1999: Merger with Argentaria to form BBVA d41f2257
1857: Banco de Bilbao founded
1901: Banco de Vizcaya founded
1988: Merger agreement between Banco de Bilbao and Banco de Vizcaya
1989: BBV brand adopted
